Good, Fast, Cheep… pick only two & Rapid Prototyping

I come across discussions frequently about the question, “Is ADDIE dead?” Is the acronym which stands for Analysis, Design, Development, Implementation, and Evaluation (ADDIE) too slow for today’s fast moving world? Are there better or faster ISD models? Are their models that are more effective? More efficient? Etc. These debates are always interesting to read.

I believe the more practical question to ponder as a practicing instructional designer—Do I go through all of the phases of the ADDIE process when I design instruction?

First lets recall the adage that most practicing designers in the field know—Good, Fast, Cheep… pick only two. The adage gets us into the mindset of constraints. When designing instruction one must remember that we can only “pick two” when it comes to thinking about:

  • Quality of design in an instructional event
  • Time it takes to design/develop an instructional event
  • Cost to design/develop an instructional event

Side Bar: Check out Wikipedia’s discussion of the Project Triangle from an engineering perspective. It is pretty interesting and applies to those designing instruction as well.

To answer my above question, do I go through all of the phases of ADDIE when I design instruction? No. Here is why. The following information is provided from WikiBooks > Instructional Design > Rapid Prototyping:

[As a designer I am often confronted with the above constraints (mostly time) and there for implement the use of] rapid prototyping methodologies because:

  • using working models of the final product early in a project tends to eliminate time-consuming revisions later on, and
  • design tasks are completed concurrently, rather than sequentially throughout the project.

With rapid prototyping, the steps are crunched together to reduce the amount of time needed to develop training or a product. The design and development phases are done simultaneously and the formative evaluation is done throughout the process.


About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

3 Responses to Good, Fast, Cheep… pick only two & Rapid Prototyping

  1. Pingback: How Can Instructional Designers Avoid The Sharks? | coffeeanDesign

  2. Pingback: Quora

  3. I tend not to drop a leave a response, but I looked at a few of
    the responses on Good, Fast, Cheep… pick only two &
    Rapid Prototyping | coffeeanDesign. I do have a couple of questions for you if you don’t mind.
    Is it only me or do some of these remarks look like they
    are coming from brain dead folks? 😛 And, if
    you are posting on additional sites, I would like to
    keep up with you. Would you make a list of all of your shared pages like
    your linkedin profile, Facebook page or twitter feed?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s