Process & Developing Your “Eye” For Design…

Often as an instructional designer I also dabble into web design and development. When I do, I try to follow a process that I plan on outlining over the course of a few posts this month. I hope this information will help you wither you are an “hobbyist” or a “opportunist” freelance web designer like myself. Notice the diagram to the right. This is what I would call a web development life cycle.

When I teach Introduction to XHTML and Web Editors at the university level I ask my students to utilize this process to inevitably create sites for their term projects… but also hope to instill in them a process for any further web design/development that they are a part with.

As instructional/web designers/developers we should always be observant of what is out there as instruction e.g., the web. Does something look incorrect? Maybe I can contact them and help out? Wow that is really cool… maybe I could learn how to do that and add it to my site. I always try to get my students to be out there consuming the web as usual, but always pay special close attention to and keep an eye out for:

  • Functionality
  • Design

The development of this “eye” is so crucial because it is up to you to make sure your client’s and students, users, etc. get what they need. If they do then you will save you and/or your company a lot of money, and/or get a greater return on the instructional or web site investment.

More to follow.


About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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