Please daddy please… can we begin development?

In terms of discussing the “development” phase, I always try to get my clients and students to think about how we can leverage the medium we are working within, e.g.,  the internet, browsers, Prezi, video, etc. that can best meets the learner’s needs .

As an instructional designer (which is also the case for web and perhaps graphic) it is very important to note that when working with clients, they would actually give you the content to include and it is up to the designer to design it for the chosen medium. We should almost never create content for a client unless we are asked to do so (this is rare).

Doing you initial leg work before you get to the development phase ensures that we do not “get the cart before the horse.” If you have taken one of my classes before you may have heard me say, don’t put the cart before the horse. What it means is that if you were to do things in the wrong order the horse is bound to bite you… because the horse is behind you…

In this analogy, what do you think the horse is?



About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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