In terms of discussing the “development” phase, I always try to get my clients and students to think about how we can leverage the medium we are working within, e.g., the internet, browsers, Prezi, video, etc. that can best meets the learner’s needs .
As an instructional designer (which is also the case for web and perhaps graphic) it is very important to note that when working with clients, they would actually give you the content to include and it is up to the designer to design it for the chosen medium. We should almost never create content for a client unless we are asked to do so (this is rare).
Doing you initial leg work before you get to the development phase ensures that we do not “get the cart before the horse.” If you have taken one of my classes before you may have heard me say, don’t put the cart before the horse. What it means is that if you were to do things in the wrong order the horse is bound to bite you… because the horse is behind you…
In this analogy, what do you think the horse is?