Enjoying the new HP commercial and thinking about how it relates to what I do as an instructional designer.
The 60 second commercial, entitled Make it Matter asks us to “make it matter”, without making clear what “it” refers to…
“It’s something you’re born with, and it lives inside you. It inspires the things you choose to do. You may not always change the world in a big way, but can change it in a million little ways. You do what you do because it matters. We don’t just believe in the power of technology, we believe in the power of people, and technology works for you. To do the things that matter. To dream. To learn. To create. To work. If you’re going to do something, make it matter. “
In the commercial we see the lives of young children growing up doing what kids do, e.g., running, climbing, and having fun. But then we then find them in a gymnastics class or in school learning about the planets. Oh and there is also a boy in a boxing class. These our are learners.
Then we see a man who looks to have just bought a space for his own business and he is riding around in his new empty space with so much potential. This is our canvas for instruction.
We finally see an artist prints out some large photographs while another man looks at charts and graphs on a computer. Then finally there is a montage of fishermen, doctors, warehouse employees, small store owners, aid workers, and a DJ. This is our instruction.
It is our instruction.