If you’re going to create instruction… Make It Matter

Enjoying the new HP commercial and thinking about how it relates to what I do as an instructional designer.

The 60 second commercial, entitled Make it Matter asks us to “make it matter”, without making clear what “it” refers to…

“It’s something you’re born with, and it lives inside you. It inspires the things you choose to do. You may not always change the world in a big way, but can change it in a million little ways. You do what you do because it matters. We don’t just believe in the power of technology, we believe in the power of people, and technology works for you. To do the things that matter. To dream. To learn. To create. To work. If you’re going to do something, make it matter. “

In the commercial we see the lives of young children growing up doing what kids do, e.g., running, climbing, and having fun. But then we then find them in a gymnastics class or in school learning about the planets. Oh and there is also a boy in a boxing class. These our are learners.

Then we see a man who looks to have just bought a space for his own business and he is riding around in his new empty space with so much potential. This is our canvas for instruction.

We finally see an artist prints out some large photographs while another man looks at charts and graphs on a computer. Then finally there is a montage of fishermen, doctors, warehouse employees, small store owners, aid workers, and a DJ. This is our instruction.

It is our instruction.


About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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One Response to If you’re going to create instruction… Make It Matter

  1. Pingback: UsersManualguide.com: A brave attempt to collect the much ignored user manual | Biotech Innovator

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