Think. Think more. Drink coffee. Stop thinking. Start doing…

Came across another motivational commercial for our field. Maybe it will motivate me and not watch so much TV. I don’t know. We shall see. The commercial is for the new Dodge Dart. It starts off with telling us to start with a simple idea. Think. Think more. Drink coffee. Stop thinking. Start doing. Hatch a design. Kill the design. More coffee!

Design something totally original. Ok, not that original. Now it’s time to make something. Do it again and again. That’s good.

Kick out the committee’s. Call in the engineers. Call in the car guys. Call in the nerds. Not those nerds. Those Nerds.

Blow off lunch. Blow off dinner. Blow off weekends. Sleep. Ok, that’s enough sleep. More coffee!

Build a prototype. Mold it. Shape it. Hate it. Start over. Build another prototype. Mold it. Shape it. Love it. That’s good.

Kick out the committee’s again. Why? Cause they lead to compromise. And compromise leads to this. Ok, back to it. More coffee!

Give it some kick. Give it more power. More power. Never too much power. Give it 40 MPG. No, 41. Give. Give it a smart phone app that could start the engine. Give it a huge display. No bigger. Give it a starting price under 16 grand.

Oh oh, the finance guys. You can’t do that. Kick out the finance guys!

Take it to the track. Tweak. Tweak. Tweak.

Take it to the car shows. Call the critics. Call the marketing team. Win some awards. Get a celebrity endorser. Huh. No. No. No. No. Yes. He’s perfect. I am? Yes, you are.

Making a ground breaking car. It’s that easy.

Hope this new commercial inspires you to start with a simple idea. Think. Think more. Drink coffee. Stop thinking. Start doing. Hatch a design. Kill the design. More coffee! Design something totally original. Ok, not that original. Now it’s time to make something. Do it again and again.

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About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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