Lynda.com vs. Atomic Learning

lynda_vs_atomicI have recently been asked to represent my department on a committee to decide with the instructional video offerings of Atomic Learning are meeting the needs of our university students, faculty, and staff. My university recently had a contract with Lynda.com but we switched to Atomic Learning almost a year ago now and there have been many complaints from all audiences. With a background of experiences needing to learn from both companies and having access to them at varied moments during my undergraduate, graduate, and professional career.

I also come at this task from the perspective of a learner of these tools and concepts but I also teach online classes and these types of videos can be great supplements to the offerings to students in an online classes.

This information below is a brief snapshot of why I believe Lynda.com is the industry learner for JIT professional development training.

Experts in the industry teaching topical classes, e.g., typography, web page layouts, etc. These classes are not tool based and generally may teach e.g., graphic design topics with multiple tools. Atomic Learning’s offerings are 99% tool based.

Tool training for specific topics or concepts, i.e., not Photoshop CS6 training, but specific Photoshop for Web Design. Atomic Learning’s offerings just teach the essential aspects of the tool.

Lynda in the last 5 years has created a well-known library of “Business Skills” courses that are taught by well-known industry leaders, e.g., resume building, personal branding, marketing, career coaching, etc. Atomic Learning does not have these types of instructional videos.

Recently started to have instructional professional development videos for education practitioners. Atomic Learning does not have these types of instructional videos.

Documentary style learning and teaching by industry pioneers who are talking about their careers and providing some training, e.g., an artist talking about their career as an artist and then teaching how to paint a landscape. Atomic Learning does not have these types of instructional videos.

And finally, Lynda.com hosts an award winning “Creative Spark” series with industry professionals discussing creativity in their fields of sound engineering, film making, journalism, etc. Atomic Learning does not have these types of instructional videos.

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About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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One Response to Lynda.com vs. Atomic Learning

  1. Pingback: Lynda Acquires Compilr. Now what Atomic Learning? | coffeeanDesign

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