How will social media change the #WorldCup?

The World Cup officially kicked off yesterday! While I am not a fan of soccer or sports in general I am interested to see the effects of social media on such a major social event. Twitter has been planning ahead to avoid another crash like what happened with the 2014 Oscars.  They are also allowing users to choose your sides for the event by picking a team to unlock custom profile images, header photos, real-time scores and highlights (see Twitter & WorldCup). I wonder what the most popular tweet will be? Based on what happened on Twitter during Sochi it will probably be during an epic game in the final rounds (Does soccer have a final round? I have no idea 🙂

I heard from Google yesterday that they have already been looking into search data and found some interesting trends and insights about this global event. http://goo.gl/EuFhp0

twitter_worldcupGoogle shared that this year’s World Cup will be a huge global moment.  “The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the big game, the Olympics, and the Tour de France combined. If you’re looking to reach an audience of sports fans—from the crazed to the casual—the opportunity doesn’t get any bigger. ”

Check out Think Google’s article for more information on the data that they are seeing and I know we are all looking forward to seeing how such a global event will be impacted by social media and perhaps change the future of social media.

But what does this mean for eLearning? Check out two key posts:

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About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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