A Primer for Content Managers 

Have you come across Doug’s post on LinkedIn? Lynda.com: What Content Managers Do (and Why They’re So Important)

Doug’s point about the behind the scenes effort of a Content Manager doesn’t communicate the severity of the need for content management.

“But the work of the content manager is never done. Beyond this, they have to make sure that every course in their library is up-to-date, or if additional releases need to be created for new versions of software, SDK, service, or device.”

If not done right the training becomes absolutely useless over night in the eyes of the learner. 10 years ago this wasn’t a problem. Organizations now need teams of people devoted to this to do this right. It is also difficult to get buy in for ROI upfront. But without this effort done right there will be no future projects and no people to train because your audiences ship has sailed. 


About DaveHallmon

With experience in web, graphic, and instructional design, Dave maintains a balance between what is efficient and effective in every message. He always focuses on the why and how rather than "just doing it" to get the job done. By day he works at a leading university designing online courses that support 9,000 students in 64 countries. He works directly with faculty to brainstorm, design, and develop their online instruction utilizing the Adobe suite. He also teaches for the university as an adjunct faculty member in the area of web design. By night he is a devoted husband, father, freelancer, and adventurer of the outdoors. His other interests include LifeHacker, Science Fiction and Hayao Miyazaki movies, Settlers of Catan, and coffee with friends. He currently lives in St. Louis and has an M.S. in Instructional Design and aspires to pursue a professional degree in content marketing and strategy. Visit the links below for more information about his interests and design work.
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