Have you come across Doug’s post on LinkedIn? Lynda.com: What Content Managers Do (and Why They’re So Important)
Doug’s point about the behind the scenes effort of a Content Manager doesn’t communicate the severity of the need for content management.
“But the work of the content manager is never done. Beyond this, they have to make sure that every course in their library is up-to-date, or if additional releases need to be created for new versions of software, SDK, service, or device.”
If not done right the training becomes absolutely useless over night in the eyes of the learner. 10 years ago this wasn’t a problem. Organizations now need teams of people devoted to this to do this right. It is also difficult to get buy in for ROI upfront. But without this effort done right there will be no future projects and no people to train because your audiences ship has sailed.